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Honda/Acura Monthly Sales Reports

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#1 ·
American Honda Motor Co., Inc., today announced record August sales of 161,439, up 14.2 percent on a daily-selling-rate(1) basis and setting a new record for the month. American Honda year-to-date sales remain down 24.8 percent to 806,907.

"Honda's August sales speak to the attributes customers were looking for under CARS and will continue to look for as the economic recovery takes shape," said John Mendel, executive vice president of American Honda. "The challenge will be maintaining this momentum going forward."

Honda Division sales of 151,814 set a new August record, up 19.6 percent, driven by car sales that increased 33.2 percent to 100,895. Two Honda vehicles posted all-time record months: the fuel-efficient Fit with sales of 13,593, up 194.1 percent, and the CR-V with sales of 30,284, up 58.3 percent. Civic posted record August sales, up 49.6 percent to 43,294. Civic, Accord and Fit were among the top 10 new vehicles purchased under the CARS program. Honda Division light-truck sales of 50,919 reflect a decrease of 0.4 percent. Honda Division year-to-date sales are down 23.9 percent to 737,538.

Acura Division reported sales of 9,625. Sales of the TSX sports sedan increased 7.1 percent for August to 2,925.

(1) All percentages in this release reflect the daily selling rate as calculated with 26 days for August 2009, versus 27 for 2008. Year to date, the daily selling rate is calculated with 204 days for 2009, versus 206 for 2008.
 
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#4 ·
Nov

November 2009 Sales
Honda Accord, CR-V and Pilot post gains; Acura Division up 20.8 percent​
American Honda Motor Co., Inc., posted November sales of 74,003, an increase of 5.5 percent based on the daily selling rate* when compared to November 2008 results of 76,233, the company announced today. American Honda year-to-date sales of 1,043,641 represent a decrease of 21.7 percent based on the daily selling rate*.

Honda Division posted November sales of 65,234, an increase of 3.7 percent versus November 2008. The Accord registered the most sales of any Honda model for the month with 17,239, an increase of 7.5 percent. Additional models with year-over-year sales increases included the CR-V, up 24.8 percent to 13,955; and the Pilot, up 26.2 percent to 6,502.

"We're finding opportunities for growth in multiple areas of the market," said John Mendel, executive vice president of sales for American Honda. "Consumer interest is returning in several segments, including light trucks."

Acura Division sales increased 20.8 percent to 8,769. The MDX led the division with sales of 3,465, an increase of 79.3 percent. The TSX and RDX also recorded gains, up 35.0 percent and 50.5 percent, respectively.

*The daily selling rate (DSR) is calculated with 23 days for November 2009 and 25 days for 2008. Year-to-date, the DSR is calculated with 280 days for 2009, versus 282 days for 2008. All percentages reflect DSR.
 
#5 ·
Dec

01/05/2010 - TORRANCE, Calif. -

American Honda Motor Co., Inc., today reported December monthly sales of 107,143, an increase of 15.6 percent on a daily sellingrate* basis. American Honda's 2009 annual vehicle sales totaled 1,150,784, a decline of 19.5 percent compared to 2008 results.

Honda Division's December monthly sales of 96,568 represented an increase of 18.9 percent compared to 2008. Honda Division's 2009 annual sales of 1,045,061 decreased 18.6 percent compared to 2008. The topthree bestselling Honda models for 2009 were the Accord, 290,056; Civic, 259,722; and CRV, 191,214.

Accord monthly sales increased 17.3 percent for December to 28,238. Monthly Civic sales increased by 19.8 percent to 22,319. The CRV, the country's bestselling SUV in 2008 and 2009, increased sales by 24.5 percent to 18,686 for a new December sales record. Additional models with monthly sales gains included the Pilot, up 26.6 percent to 9,184, and the Odyssey, up 19.8 percent to 8,966.

"The good news is that the market appears to be stabilizing and we have more reasons for optimism in 2010," said John Mendel, executive vice president of American Honda. "There seems to be light at the end of the tunnel; let's hope it's not another train coming, but rather, brighter days ahead."

The Acura Division's yearend sales totaled 105,723, down 26.8 percent. December Acura sales totaled 10,575, down 8.1 percent. The TL led the division with annual sales of 33,620, followed closely by the MDX with sales of 31,178.

December TSX sales increased 17.9 percent to 2,926. December RDX sales increased 4.4 percent to 1,283. The much-anticipated Acura ZDX four-door sports coupe made its sales debut in the second half of the month.
 
#7 ·
January 2010


Total Acura sales for January reached 7,132, off 1.7 percent versus January 2009, based on the daily selling rate*. The MDX luxury SUV posted a 20.3 percent increase for January and was the best-selling Acura model for the month with sales of 2,358 units.

"The significant enhancements made to the MDX this year have kept it front and center in the luxury SUV segment," said Jeff Conrad, vice president of Acura sales. "With its bold new styling, added performance and technology upgrades, the MDX continues to set a high standard."

The TL performance luxury sedan posted January sales of 1,986 units and was the top-selling Acura sedan for the month. The TSX sports sedan reached monthly sales of 1,806 units. The RDX turbocharged SUV sold 700 units for the month. In its first full month on sale, the ZDX four-door sports coupe posted sales of 172 units.


American Honda Motor Co., Inc., posted total January vehicle sales of 67,479, an increase of 2.9 percent compared to January 2009, based on the daily selling rate,* which involved two fewer selling days. Honda Division posted January sales of 60,347, an increase of 3.5 percent versus January 2009.

Leading Honda January total car sales of 37,736 were Accord, up 35.6 percent to 20,759, and Civic, up 12.1 percent to 14,693. Honda light-truck sales decreased 11.2 percent to 22,611.

"We're off to a steady start for 2010 and we're optimistic that we can build momentum,"
said John Mendel, executive vice president of sales for American Honda. "We look forward to launching the all-new CR-Z sport hybrid coupe later this year, and next week, we'll give everyone their first look at the exciting new Odyssey Concept at the Chicago Auto Show."

The Acura Division posted sales of 7,132, a decline of 1.7 percent compared to January 2009. The MDX was the brand's best-selling vehicle with 2,358 units sold, up 20.3 percent.
 
#8 ·
Accord #1

By now you’re probably getting annoyed with all the Toyota recall news, but we can’t help it – it’s just so fascinating. Continuing with the pedal recall fiasco, Toyota today found itself in a deeper hole after the Honda Accord dethroned the Toyota Camry as the best-selling mid-size sedan in January.

Due to sales stoppage, Toyota Camry sales fell 24 percent to 15,792 units, coming in behind the Honda Accord, which was up 14.7 percent with 19,022 units sold (20,759 including the Accord Crosstour). Nissan also sold more Altimas with a total 18,636 units sold for an increase of 31.8 percent.

The Chevrolet Malibu had an outstanding January with an increase of 76.5 percent for a total of 16,439 units sold.

Whether or not the Toyota Camry will finally be dethroned for the full year remains to be seen.

 
#9 ·
Feb 2010


American Honda Motor Co., Inc., posted February sales of 80,671, an increase of 12.7 percent when compared to February 2009 results of 71,575, the company announced today. American Honda year-to-date sales of 148,150 represent an increase of 8.2 percent based on the daily selling rate*.

Honda Division posted February sales of 71,732, an increase of 12.2 percent versus February 2009. The Accord lineup resulted in the most sales of any Honda nameplate for the month with 22,456, an increase of 40.6 percent. Additional models with year-over-year sales increases included the Civic, up 5.0 percent to 16,471; and the Odyssey, up 11.4 percent to 7,452.

"A year ago the economy and our industry were at a low point marked with great uncertainty,"
said John Mendel, executive vice president of sales for American Honda. "While we remain cautious, we're happy to see customers actively seeking Honda products like the all-new Accord Crosstour."

Acura Division sales increased 16.7 percent to 8,939. The MDX led the division with sales of 3,266, an increase of 64.9 percent.

*The daily selling rate (DSR) is calculated with 24 days for February 2010 and 24 days for 2009. Year-to-date, the DSR is calculated with 48 days for 2010, versus 50 days for 2009. All percentages reflect DSR.

 
#11 ·
March 2010


Honda Media Newsroom Release: American Honda Reports March Sales Increase of 17.8 percent

American Honda Motor Co., Inc., posted March sales of 108,262 vehicles, an increase of 17.8 percent based on the daily selling rate*, the company announced today. American Honda year-to-date sales of 256,412 represent an increase of 12.5 percent based on the daily selling rate.

Honda Division posted March sales of 96,540, an increase of 16.9 percent versus March 2009, and was led by total car sales of 55,341, up 7.8 percent. Accord sales increased 23.2 percent to 29,120, and Civic sales increased 4.6 percent to 22,463.

Every Honda light-truck model posted a sales increase for the month, up 31.9 percent overall, with total sales of 41,199. CR-V sales of 14,848 increased 10.2 percent, Odyssey sales of 10,670 increased 25.8 percent and Pilot sales of 10,432 increased 47.8 percent.

"Our truck models are seeing the biggest gains compared to last year," s
aid John Mendel, executive vice president of sales for American Honda. "Across the lineup, people are seeking long-term value and are placing a high priority on making smart purchase decisions."

Acura Division sales increased 25.2 percent to 11,722. Acura car sales posted an increase of 15.6 percent for a total of 7,152, led by TL sales of 3,917, an increase of 16.6 percent. TSX sales of 3,072, increased 15.6 percent. Acura MDX sales of 3,281, up 42.0 percent, led Acura total truck sales of 4,570, up 43.7 percent.

*The daily selling rate (DSR) is calculated with 26 days for March 2010 and 25 days for March 2009. Year-to-date, the DSR is calculated with 74 days for 2010, versus 75 days for 2009. All percentages reflect DSR.

 
#12 ·
April


Acura sales for April were 10,719 (a 21.6 percent increase) while year-to-date** sales were 38,512 - up 16.7 percent compared to 2009 based on Daily Selling Rate*. Acura's line of luxury SUVs continued to post impressive sales with a monthly gain of nearly 60 percent. The best-selling Acura for April was the MDX luxury SUV with 3,714 units sold, a 58.9 percent increase. The RDX crossover SUV sold 1,168 units, posting a sales gain of 57.8 percent.

"The fresh new styling of the MDX and RDX is proving popular with customers," said Jeff Conrad, vice president of Acura sales. "Combining a smart blend of looks, performance and utility, Acura's luxury SUVs continue to succeed within a competitive category."

Acura car sales were led by the TL performance luxury sedan with 2,842 units sold, down 8.5 percent. The TSX sports sedan tallied 2,607 units sold, an increase of 7.3 percent.

American Honda Motor Co., Inc., posted April sales of 113,697, an increase of 12.5 percent compared to April 2009 results of 101,029, the company announced today. American Honda year-to-date sales of 370,109 represent an increase of 12.6 percent based on the daily selling rate*.

Honda Division posted April sales of 102,978, an increase of 11.7 percent versus April 2009. Honda light-truck sales increased 38.1 percent for the month to 42,034. The CR-V crossover utility vehicle, up 36.8 percent; Odyssey minivan, up 11.8 percent; and Pilot sport utility vehicle, up 41.9 percent, accounted for the highest light-truck monthly sales with totals of 16,661, 10,628 and 9,322 units, respectively.

Acura Division April sales increased 21.6 percent to 10,719. The MDX luxury sport utility vehicle led the division with sales of 3,714, an increase of 58.9 percent.

*The daily selling rate (DSR) is calculated with 26 days for both April 2010 and 2009. Year-to-date, the DSR is calculated with 100 days for 2010, versus 101 days for 2009. All percentages reflect DSR.
 
#13 ·
May 2010


American Honda Motor Co., Inc., posted May sales of 117,173 vehicles, an increase of 19.1 percent, the company announced today. American Honda year-to-date sales reached 487,282, an increase of 14.1 percent versus last year, based on the daily selling rate*.

Honda Division posted May sales of 105,407, an increase of 18.6 percent versus May 2009, led by total car sales of 62,597, up 20.5 percent. The Accord was the top-selling Honda model with sales of 30,077, an increase of 33.1 percent compared to last year. The Civic posted sales of 28,458, an increase of 37.3 percent. Additional models with year-over-year increases included the CR-V, up 22.5 percent with sales of 17,820; the Pilot, up 32.7 percent with sales of 9,834; and the Ridgeline, up 26.8 percent to 1,853.

"May marks the seventh straight month of sales increases for Honda," said John Mendel, executive vice president of sales for American Honda. "This speaks to Honda's focus on long-term, steady growth as the market continues to regain momentum."

Acura Division recorded May sales of 11,766, an increase of 24.3 percent versus May 2009, led by total light truck sales of 5,882, up 70.0 percent. MDX was the top-selling model for Acura, with sales of 4,064, up 65.5 percent.

*The daily selling rate (DSR) is calculated with 26 days for May 2010 and 26 days for 2009. Year-to-date, the DSR is calculated with 126 days for 2010, versus 127 days for 2009. All percentages reflect DSR.
 
#15 ·
June


American Honda Motor Co., Inc., posted June sales of 106,627 vehicles, an increase of 6.2 percent, the company announced today. American Honda year-to-date sales reached 593,909, an increase of 12.6 percent versus last year, based on the daily selling rate*.

Honda Division posted June sales of 95,788, an increase of 4.0 percent versus June 2009, led by total car sales of 56,854, up 8.0 percent. The Accord was the top-selling Honda model for June with sales of 26,792, an increase of 11.8 percent compared to last year. The Civic posted sales of 26,474, an increase of 26.3 percent. Additional models with year-over-year increases included the CR-V, up 16.9 percent with sales of 16,041 and the Pilot, up 10.0 percent with sales of 8,986.

"June brought impressive double-digit sales gains for Honda's Accord, Civic and CR-V models," said John Mendel, executive vice president of sales for American Honda. "Americans are still seeking out the value and versatility that Honda models offer, and we aim to only improve their options with the all-new CR-Z and completely redesigned Odyssey in the coming months."

Acura Division recorded June sales of 10,839, an increase of 30.9 percent versus June 2009, and year-to-date sales of 61,117, an increase of 20.4 percent. The MDX was the top-selling Acura model for the month with sales of 3,847, up 63.6 percent. The RDX and TSX models also had June increases with sales up 52.6 percent and 32.8 percent, respectively.
 
#16 ·
July



American Honda Motor Co., Inc., posted July sales of 112,437 vehicles, a decrease of 5.6 percent, based on the daily selling rate*, the company announced today. American Honda year-to-date sales reached 706,346, an increase of 9.4 percent versus last year.

Honda Division posted July sales of 99,420, a decrease of 9.7 percent versus July 2009. Honda trucks posted sales of 44,823 up 23.4 percent, led by the CR-V, up 0.9 percent with sales of 20,058; the Odyssey up 37.8 percent with sales of 9,711; and the Pilot, up 45.4 percent with sales of 9,570. The Accord was the top-selling Honda model for July with sales of 25,386, followed by the Civic with 23,231.

"A year ago the 'Cash for Clunkers' program began and sales of fuel-efficient Honda vehicles picked up quickly at the end of the month," said John Mendel, executive vice president of sales for American Honda. "Although July sales declined versus last year, our sales increased compared to June 2010, which is a positive sign."

Acura Division posted July sales of 13,017, an increase of 44.7 percent versus July 2009, and year-to-date sales of 74,134, an increase of 24.1 percent. The RDX posted record July sales of 1,708, up 216.9 percent. The MDX was the top-selling Acura model for the month with sales of 4,194, up 63.4 percent. The TSX also posted strong sales, up 39.9 percent.


Sales of the turbocharged RDX crossover SUV were 1,708, up 216.9 percent compared to July 2009 sales, which helped push Acura total monthly sales to an increase of 44.7 percent based on daily selling rate*. With 13,017 units sold for July, overall Acura yearly sales have totaled 74,134 - an increase of 24.1 percent.

"In an era when consumers are downsizing, the right-sized RDX crossover SUV is proving to be a popular choice," said Jeff Conrad, vice president of Acura sales. "The RDX's redesign for 2010, combined with its strong turbocharged power, has really boosted sales of Acura's smallest SUV."

The newly redesigned MDX luxury SUV continues to be one of the most popular choices in its segment, as evidenced by a 63.4 percent increase in monthly sales. With 4,194 units sold, the MDX was again Acura's best selling model. Combined, Acura truck sales totaled 6,480 units, up 108.7 percent.

Acura car sales were led by the TSX sports sedan with 3,242 units sold, an increase of 39.9 percent. Closely following in sales was the TL performance luxury sedan that tallied 3,123 units, a decrease of 9.1 percent. Overall, Acura car sales totaled 6,537, an increase of 11.0 percent.


 
#17 · (Edited)
August


American Honda Motor Co., Inc., posted August sales of 108,729 vehicles, a decrease of 30.0%, based on the daily selling rate*, the company announced today. The decrease in monthly sales reflects elevated August 2009 results from the federal government's Car Allowance Rebate System, or "Cash for Clunkers." American Honda year-to-date sales reached 815,075, an increase of 1.5% versus last year.

Honda Division posted August sales of 97,195, a decrease of 33.4% versus August 2009. The Pilot and Odyssey both posted sales increases, up 13.1% and 8.7%, respectively. The Accord was the top-selling Honda model for August with sales of 25,148, followed by the Civic with 22,803. August 23rd also marked the start of sales for the all-new CR-Z sport hybrid coupe.

"We've known that August comparisons would be irrelevant due to the 'Cash for Clunkers' program last year,"
said John Mendel, executive vice president of sales for American Honda. "The good news is that we continue to see increasing demand for Honda products as customers seek even greater value."

Acura Division posted August sales of 11,534, an increase of 24.6% versus August 2009, and year-to-date sales reached 85,668, an increase of 24.1%. The MDX was the top-selling Acura model for the month with sales of 4,386, up 61.8%. The RDX also posted strong sales, up 75.1%.


Acura announced today sales for August 2010 reached 11,534 vehicles, an increase of 24.6%*, making it the 7th consecutive month Acura posted double digit sales increases. Year-to-date sales** for Acura are up 24.1% totaling 85,668 units.

"Acura is proving to be a smart choice for customers in the luxury market," said Jeff Conrad, vice president of Acura sales."The industry has recognized Acura as a leader in quality and value and customers are responding."

Acura's light trucks, up 77.0% for the month, led August sales with the top selling MDX posting 4,386 units, up 61.8%, and RDX posting an impressive 75.1% increase totaling 1,226 units. Total monthly car sales for Acura were down 6.0% with TL posting 2,882 units and TSX at 2,419, both down, 0.2% and 14.0% respectively.

*The daily selling rate is calculated with 25 selling days for August 2010 and 26 selling days for August 2009.
**Year-to-date sales are calculated with 203 selling days for 2010 and 204 selling days for 2009.

For media information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.​
 
#18 ·
Sept


American Honda Motor Co., Inc., posted September sales of 97,361 vehicles, an increase of 26.1 percent, the company announced today. American Honda year-to-date sales reached 912,436, an increase of 3.7% versus last year based on the daily selling rate*. Acura Division posted September sales of 10,720, an increase of 47.7% versus September 2009, and year-to-date sales reached 96,388, an increase of 26.3% based on the daily selling rate.

Honda Division posted September sales of 86,641, an increase of 23.8 percent versus last year. The Accord was the top-selling Honda model for September with sales of 24,127, up 15.9% followed by the Civic with sales of 18,637, up 15.8%. Sales of Honda light trucks, up 38.2%, were led by the CR-V, up 23.0% to 17,907, and the Pilot, up 48.2% to 8,059. In line with expectations, sales of the all-new CR-Z sport hybrid coupe totaled 1,236 in its first full month on the market.

"Both Honda and Acura Divisions have car and light-truck products with significant momentum in the marketplace," said John Mendel, executive vice president of sales for American Honda. "Capped by September’s 47.7% increase, Acura Division sales have been up for 8 straight months."

Acura Division’s MDX was the top-selling Acura model for the month with sales of 4,077, up 83.6%. Combined with RDX sales of 1,382, up 83.8%, Acura light truck sales increased 92.1% for the month. Acura TL sales totaled 2,514, up 23.6%, followed by the TSX with sales of 2,256, up 7.3%.

*The daily selling rate (DSR) is calculated with 25 days for September 2010 and 2009. Year-to-date, the DSR is calculated with 228 days for 2010 and 229 days for 2009. All percentages reflect DSR.
 
#19 ·
Nov


American Honda Motor Co., Inc., posted November sales of 89,617 vehicles, an increase of 16.1% based on the daily selling rate*, the company announced today. American Honda year-to-date sales reached 1,100,864, an increase of 5.9% versus last year based on the daily selling rate.

Honda Division posted November sales of 78,899, an increase of 15.9% versus last year. The Accord was the top-selling Honda model for the month with sales of 19,025, up 5.8%, followed by the CR-V with sales of 18,263, up 25.4%, and the Civic with sales of 16,562, up 16.3%. The all-new 2011 Odyssey continued to build momentum in its 2nd full month of sales with 8,805 units, up 31.7%. Overall, Honda Division light-truck sales increased 24.7% to 38,802 and car sales increased 8.5% to 40,097.

"Our Acura Division sales continue to be strong, led by red hot year-to-date sales of our MDX and RDX SUVs," said John Mendel, executive vice president of sales for American Honda. "And with the newly released Odyssey minivan and CR-Z sport hybrid selling well, we look forward to a good year end."

Acura Division posted November sales of 10,718, an increase of 17.1% versus November 2009, and year-to-date sales reached 118,117, an increase of 24.6%. The MDX was the top-selling Acura model for the month with sales of 4,191, up 15.9%. Acura TSX sales totaled 2,589, up 16.7%, followed by the TL with sales of 2,431, up 13.1%.
 
#21 ·
Dec 2010



American Honda Motor Co., Inc., today reported December monthly new vehicle sales of 129,616, an increase of 25.5% on a daily selling-rate* basis. American Honda's 2010 annual vehicle sales totaled 1,230,480, an increase of 7.6% compared to 2009 results.

The Honda Division's December monthly sales of 114,127 represented an increase of 22.6% compared to 2009 results. Honda Division's 2010 annual sales of 1,096,874 increased 5.6% compared to 2009 results. The top-3 best-selling Honda models for 2010 were Accord, 311,381; Civic, 260,218; and CR-V, 203,714.

"Increased sales of core models - Accord, Civic, and CR-V - along with the strong performance from new introductions, including the Accord Crosstour and Odyssey, all contributed to make 2010 a year of steady growth for American Honda," said John Mendel, executive vice president of sales for American Honda. "Moving into 2011, we look to build on this momentum with multiple all-new or revised product introductions. We are confident that the entire Honda and Acura portfolio of vehicles will be well-positioned to meet the demands of an evolving market."

Monthly Civic sales increased by 31.3% to 28,263, setting a new December sales record. The CR-V, the country's best-selling SUV for the 5th year in a row, increased sales by 28.3% to 23,125, also setting a new December record. Accord monthly sales increased 18.9% for December to 32,381.

Additional models with monthly sales gains included the redesigned Odyssey, up 17.4% to 10,147; the Pilot, up 16.7% to 10,337; and the Fit, up 10.3% to 4,860.

The Acura Division's year-end sales totaled 133,606, up 27.2% compared to 2009 results. December Acura sales totaled 15,489, an increase of 51.9%. The MDX led the division with annual sales of 47,210, followed by the TL with sales of 34,049.

December TSX sales increased 55.7% to 4,393, setting a new December record. Additional Acura models with monthly sales gains included the MDX, up 110.6%, to 5,887; the TL, up 7.2% to 3,275; and the RDX, up 24.5% to 1,540.



Acura sales for 2010 totaled 133,606, up 27.2% compared to 2009, based on the daily selling rate*. Strong December results for MDX and TSX helped Acura achieve 15,489 sales, a 51.9%** increase compared to December 2009 sales, and the 11th straight month of double-digit sales increases for Acura.

“For Acura, 2010 has proven to be a remarkable year,” said Jeff Conrad, vice president of Acura sales. “With sales up more than 27% for the year, an improving economy and exciting new products like the TSX Sport Wagon, Acura’s future is looking bright.”

December sales of Acura light trucks were up 86.9%, with 7,680 units sold. For the year, light truck sales totaled 65,444, up 59.1%. In December, the MDX luxury SUV once again led Acura sales with 5,887 units sold, up 110.6%. RDX sales were up 24.5% for December, totaling 1,540 units.

Overall sales for Acura cars were up 28.3% for December with 7,809 units sold. For the year, Acura car sales totaled 68,162 units, up 6.7%. TSX had a record month leading Acura car sales with 4,393 units sold, an increase of 55.7%. December marked the launch of Acura’s all-new TSX Sport Wagon, which went on sale late in the month. TL sales totaled 3,275 units for the month, up 7.2%.

For media information and high-resolution photos of all Acura vehicles, please visit Acura Media Newsroom - Headlines. For consumer information, please visit Acura.com ? Official Home of Acura Cars and SUVs.
 
#22 ·
Jan 2011



American Honda Motor Co., Inc., posted January sales of 76,269 vehicles, an increase of 13.0%, the company announced today. Honda Division posted January sales of 68,308, an increase of 13.2% versus January 2010.

The CR-V was the top-selling Honda model with record January sales of 16,339, up 68.9%, leading overall Honda Division light-truck sales of 33,455, a 48.0% increase. The all-new 2011 Odyssey continued to win new customers with sales of 7,022, up 44.4%, and the Pilot had a strong showing with 6,703, up 37.8%. Amid an overall Honda Division car sales decrease of 7.6% to 34,853, the fuel-efficient Insight hybrid set a new January sales record of 1,554, up 18.9% from the prior year, and sales of the versatile Fit increased 60.0% to 4,314.

"January is traditionally a challenging sales month after a strong year-end push, and we're happy to see strong interest in our light trucks and small cars,"
said John Mendel, executive vice president of sales for American Honda. "With the top-selling CR-V and all-new Odyssey selling extremely well, we look forward to growing our business further in 2011."

Acura Division posted January sales of 7,961, an increase of 11.6% versus January 2010, marking the division's 12th straight month of double-digit sales increases. The MDX was the top-selling Acura model for the month with sales of 3,127, up 32.6%. Acura TSX sales totaled 1,941, up 7.5%, followed by the TL with sales of 1,592, down 19.8%.
 
#23 ·
Feb 2011


Strong sales of the MDX luxury sport utility vehicle, RDX crossover SUV, TSX sport sedan and TL performance luxury sedan led Acura to February sales of 10,796 units, up 20.8% versus last February based on daily selling rate (DSR)*. These results helped Acura to achieve the 13th consecutive month of posting double-digit sales increases. Acura year-to-date sales reached 18,757 units, posting an increase of 16.7% over 2010 sales.

Acura light trucks reached sales of 5,387 units in February. The MDX led February sales with 3,845 units sold, providing an increase of 17.7% versus last February, while the RDX sold 1,344 units, up 58.1% from last February. Acura car sales totaled 2,447 units, led by the continued momentum of the refreshed TSX sport sedan and recently introduced TSX Sport Wagon. The TSX sedan and TSX Sport Wagon combined monthly sales increased 31.6% to 2,794 compared to last year.

"The Acura MDX, RDX and TSX are really connecting with the needs of our buyers," said Jeff Conrad, vice president, Acura sales. "We want to offer the right combination of performance, utility and style in our vehicles, and the introduction of the new TSX Sport Wagon helps us achieve just that."

The Acura TL performance luxury sedan was the division's 2nd-best selling sedan, posting monthly sales of 2,447 units, representing an increase of 1.5%, while the ZDX 4-door sports coupe surpassed last February's sales by 24.5%.
 
#24 ·
March 2011


American Honda Motor Co., Inc., posted March sales of 133,650, an increase of 18.9% based on the daily selling rate*, the company announced today. March marks the 6th straight month of double-digit sales increases for American Honda. Year-to-date sales of 307,978 represent an increase of 18.5% based on the daily selling rate*.

Sales of fuel-efficient Honda vehicles led the division to March sales of 121,039, an increase of 20.7% compared to March 2010. March sales of Honda cars increased by 29.1% to 74,168, led by the Accord, up 11.2% to 33,616; the Civic, up 33.8% to 31,213; and the Fit, up 43.4% on record March sales of 6,955. Honda hybrids also posted strong sales, with the Insight up 62.2% on record March sales of 2,782. The CR-V, the best-selling SUV in America, posted record sales for the second straight month, up 42.7% to 21,998.

"While we are extremely pleased with this month's sales performance, our foremost thoughts are with the Japanese people during this difficult time,"
said John Mendel, executive vice president of sales for American Honda. "We know there will be challenges in the coming months as we continue to deal with supply chain issues resulting from the devastating earthquake in Japan, and we continue to appreciate everyone's patience and understanding."

Acura Division posted sales of 12,611 for March, an increase of 3.6%. The Acura MDX led the division with sales of 4,113, an increase of 20.7%, followed by the TL with sales of 3,995.




Acura's line of light trucks continues to remain strong as the MDX luxury SUV was again its top selling vehicle. March sales of the MDX totaled 4,113 units, up 20.7% versus 2010 based on Daily Selling Rate* (DSR). Total light truck sales were 5,607 units, an increase of 18.1%. Total vehicle sales for Acura were 12,611 units, a 3.6% increase versus March 2010.

"While we are extremely pleased with this month's sales performance, our foremost thoughts are with the Japanese people during this difficult time," said John Mendel, executive vice president of sales for American Honda. "We know there will be challenges in the coming months as we continue to deal with supply chain issues resulting from the devastating earthquake in Japan, and we continue to appreciate everyone's patience and understanding."

The RDX crossover SUV was Acura's next best selling light truck with 1,297 units sold, a 21.9% increase based on DSR. Acura car sales were led by the TL performance luxury sedan with 3,995 units sold, a 1.8% decrease compared to March 2010 sales. The TSX sports sedan totaled 2,810 units sold, a sales decrease of 11.9%. Acura total car sales for January were 7,004 units, down 5.7%.
 
#25 ·
April


American Honda Motor Co., Inc., posted April sales of 124,799, an increase of 5.7% based on the daily selling rate* compared to April 2010 results of 113,697, the company announced today. American Honda year-to-date sales of 432,777 represent an increase of 14.6% based on the daily selling rate*.

Record-breaking April sales of the CR-V, Fit and Insight pushed April sales of the Honda Division monthly sales to 113,195, an increase of 5.9% versus April 2010. The CR-V crossover utility vehicle was up 25.3% for the month to an April record of 21,683. Sales of the sub-compact Fit increased by 66.3% to an April record of 8,116 and the Insight hybrid increased by 35.4% to an April record of 2,644 units. Sales of Honda cars increased 6.7% overall for the month to 67,536, with Accord and Civic selling 30,310 and 26,777, respectively, for April.

"Honda had another very strong month led by Accord, Civic and CR-V. In fact, sales of the versatile and refined Honda CR-V, America's best-selling SUV, broke records for the third consecutive month," said John Mendel, executive vice president of sales for American Honda. "While our current dealer supply of vehicles remains adequate, we know that production constraints may start to affect sales into the summer months. However, we are working closely with our dealers, and together we are committed to continue our focus to support the needs of our customers."

Acura Division April 2011 sales increased 4.2% to 11,604 compared to April 2010. The MDX luxury sport utility vehicle led the division with sales of 3,912, an increase of 1.4% over April 2010.


As the warmer months approach, sales of Acura cars have overtaken light truck sales. Led by TSX sport sedan sales of 3,105 units, total Acura car sales for April 2011 were 6,173— up 6.1% based on Daily Selling Rate* (DSR). Total Acura sales were 11,604 units, up 4.2%.

“Last month Acura's line-up of sports sedans showed their strength,” said Jeff Conrad, vice president of Acura sales. “Thanks in part to the all-new TSX Sports Wagon, sales of the fun and practical TSX were up 14.7%.”

The MDX luxury SUV was again Acura’s top selling model with 3,912 units sold, up 1.4%. The RDX crossover SUV was Acura’s next best selling light truck with 1,343 units sold, up 10.7%. Total light truck sales for Acura tallied 5,431 units, up 2.2% compared to April 2010.

While the TSX sports sedan (and all-new TSX Sport Wagon) was the top selling Acura car, the TL performance luxury sedan followed closely in sales with 2,887 units sold— down 2.2%.
 
#27 ·
May 2011



American Honda Motor Co., Inc., posted May sales of 90,773, a decrease of 16.1% based on the daily selling rate* compared to May 2010 results the company announced today. American Honda year-to-date sales of 523,550 represent an increase of 7.4% compared to last year.

Honda Division May 2011 sales were 81,773, a decrease of 16.0% versus May 2010. The all-new, redesigned Odyssey minivan posted sales of 9,428, an increase of 5.5%. The Fit posted an increase of 46.3% with sales of 5,921. Civic led the division with sales of 18,341. Accord reported sales of 18,185 units for the month. The CR-V posted May sales of 16,307.

"May sales are on par with what we expected due to the lingering effects of parts and production shortages resulting from the devastating March 11 earthquake in Japan," said John Mendel, executive vice president of sales for American Honda. "We are confident that sales will rebound as our North American plants reach 100% production capacity for most models in August."

Acura Division posted May sales of 9,000 units, a decrease of 17.1% from the same period last year. The MDX luxury sport utility vehicle led the division with sales of 3,824, an increase of 1.9% over May 2010.
 
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