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post #31 of 95 (permalink) Old 12-04-11, 09:06 PM Thread Starter
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Arrow Nov 2011


American Honda Motor Co., Inc., posted November sales of 83,925 vehicles, a decrease of 10.1%, the company announced today. American Honda year-to-date sales reached 1,042,055, down 5.7% versus last year, based on the daily selling rate*.

Honda Division posted November sales of 74,016, a decrease of 9.9% versus November 2010. The Pilot continued its momentum with sales of 10,487, up 32.6%. The Civic was the top-selling Honda model for November with sales of 17,133, a decrease of 0.7% compared to last year. The CR-V posted sales of 16,426, a decrease of 13.7%. The Accord posted sales of 14,355 a decrease of 17.9%.

"The impact of the Thailand flooding on our North American production levels continued to be felt in November," said John Mendel, American Honda executive vice president of sales. "We're looking forward to closing the year on a strong note as production recovers and the all-new CR-V goes on sale this month."

Acura Division recorded November sales of 9,909, a decrease of 11.2% versus November 2010, and year-to-date sales of 110,170, down 7.1%. The MDX was the top-selling Acura model for the month with November sales of 3,308 down 24.2%. The TSX posted record November sales of 2,691.

*The daily selling rate (DSR) is calculated with 25 days for November 2011 and 24 days for November 2010. Year-to-date DSR is calculated with 280 days for 2011 and 279 days for 2010. All percentages reflect DSR.
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post #32 of 95 Old 12-14-11, 09:32 AM Thread Starter
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Angry Invoice


Hardly anybody pays sticker price for a car. If you pay sticker price, the auto industry thanks you from the bottom of its heart. Really. It also has a bridge in Brooklyn you might be interested in buying.

Yet Honda has gotten itself in a dispute with TrueCar, an online car buying service, and with some of its own dealers, over the fact that some dealers advertise prices on TrueCar’s web site that are quote-unquote “below invoice.”

The central issue in the Honda dispute is that the ads imply dealers are selling cars below cost. Ironically, that’s probably another fiction — more on that later. Anyway, that’s a no-no for American Honda Motor Co. dealers.

TrueCar is unrepentant. TrueCar CEO Scott Painter says TrueCar is only interested in helping Honda sell cars.

“It’s not as though Honda’s going to change reality. They’re just trying to change the perception,” Painter said in a phone interview Monday night. He said other car companies face the same issues, but he said Honda is the only one he’s aware of that’s taking this particular course of action.

According to Painter, to protect its brand image Honda is threatening to withhold advertising dollars from dealers who violate the policy. He said Honda is taking similar action against Acura dealers who advertise prices below sticker price, also known as Manufacturer’s Suggested Retail Price, or MSRP. Acura is Honda’s upscale brand.

Honda defends these policies, in a written statement: “American Honda has no wish to pay for ads that portray its products as ‘cheap’ or ‘low-end’ vehicles. This may be appropriate for other manufacturers; it is not appropriate for the Honda and Acura brands,” the company said. Honda also said that dealers remain free to set their own prices, and to advertise anywhere they want.

On the face of it, that’s a reasonable response. It does cheapen the brand image to consistently advertise low, low prices instead of great, great, products. It also seems like Honda should be able to refrain from contributing its own money, to advertising that violates its own policies.

But in a big way, in the Internet age of greater pricing transparency, Honda is also shoveling sand against the tide. According to Painter, about 1/3 of all the Hondas sold through TrueCar are already sold at quote-unquote “below invoice” prices. Meanwhile, he said just over 90% of all Acuras sold via TrueCar are sold below MSRP.

By trying to enforce its policies, Honda is only, “hurting Honda and Acura dealers, and forcing customers to do business the old-fashioned way,” Painter said.

A final irony in all this is that “below invoice” pricing doesn’t necessarily mean what it says, either. That’s because car companies routinely pay their dealers incentives on the wholesale level. Those don’t get advertised. The dealers can choose to pass some, all or none of those dealer incentives along to customers. That way, a dealer can sell a car “below invoice” and still make money, after they get their factory incentives.

Anybody who believes dealers could stay in business while selling more than a few cars significantly below cost, for any length of time, should consider buying that bridge, too.
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post #33 of 95 Old 01-05-12, 11:45 AM Thread Starter
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Post Dec 2011


As a challenging 2011 came to a close, the MDX luxury SUV again led Acura monthly sales with 4,588 units sold, down 22.1 percent based on Daily Selling Rate* (DSR). Total monthly sales for Acura were 13,129 units (down 15.2 percent) while year-to-date** sales totaled 123,299 (down 8.0 percent).

"As we close the chapter on a tough year, Acura will start off 2012 strong with the debut of three all-new products at the North American International Auto Show, including the next generation NSX," said Jeff Conrad, Acura vice president of sales. "Although we still had low inventory in December, our production levels are now back to normal. With a great line-up of products and all-new ILX and RDX models coming in the spring, 2012 will be a very good year for Acura."

The next best selling Acura light truck was the RDX crossover SUV with 1,576 units sold, up 2.3 percent. Acura light truck sales totaled 6,250 (down 18.6 percent) while total car sales were 6,879 (down 11.9 percent).

Acura's TSX sports sedan led December car sales with 3,546 units sold, down 19.3 percent. The TL performance luxury sedan was Acura's next best selling car with sales with 3,283 units, down 0.2 percent.


American Honda Motor Co., Inc., today reported December monthly new-vehicle sales of 105,230, a decrease of 18.8 percent on a daily selling-rate* basis. American Honda's 2011 annual vehicle sales totaled 1,147,285, a decrease of 7.1 percent compared to 2010.

The Honda Division's December monthly sales of 92,101 represented a decrease of 19.3 percent compared to 2010. Honda Division's 2011 annual sales of 1,023,986 decreased 6.9 percent compared to 2010. The three top-selling Honda models for 2011 were Accord, 235,625; Civic, 221,235; and CR-V, 218,373.

"As we eagerly close one of the most challenging years American Honda has weathered, we are well-positioned for a strong 2012," said John Mendel, American Honda executive vice president of sales. "Although we still had low inventory in December, our production levels are now back to normal. The new year brings the promise of positive momentum with the all-new CR-V now on sale and a concept version of the ninth-generation 2013 Honda Accord Coupe to be unveiled next week at the North American International Auto Show."

Monthly Odyssey sales increased by 13.2 percent to 11,489, and Pilot sales increased 12.6 percent to 11,641. Additional models with monthly sales gains included Fit, up 5.7 percent to 5,138, setting a new December sales record, and Ridgeline with a sales increase of 21.2 percent to 1,468.

The Acura Division's year-end sales totaled 123,299, down 8.0 percent compared to 2010 results. December Acura sales totaled 13,129, a decrease of 15.2 percent. The MDX led the division with annual sales of 43,271, followed by the TL with sales of 31,237 and the TSX with sales of 30,935.

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post #34 of 95 Old 02-01-12, 04:36 PM Thread Starter
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American Honda Motor Co., Inc., today reported January 2012 monthly new-vehicle sales of 83,009, an increase of 8.8% over January 2011. The Honda Division posted January 2012 sales of 74,628, an increase of 9.3% year-over-year.

In its 1st full month of sales, the all-new Honda CR-V set a January record with sales of 18,960, up 16.0% over last year's record-setting total of 16,339. The Civic also continued to build momentum with sales of 21,883, up an impressive 49.5% compared to January 2011. The Accord posted January sales of 13,659, up 1.5% from the same period last year. Honda's Ridgeline pickup posted its 2nd consecutive month of double-digit sales growth, up 45.6% year-over-year to 1,245 units.

"Honda's return to full strength on the manufacturing front is already beginning to pay dividends on the sales floor," said John Mendel, American Honda executive vice president of sales. "On top of kicking off 2012 with record January sales for the new CR-V, it's gratifying to see how many Civics we can sell when we actually have Civics to sell. It's great to see customers embrace this great vehicle now that our dealers have enough cars on their lots."

The Acura Division's January sales totaled 8,381, up 5.3% compared to January 2011, with 2 models registering strong sales increases. Sales of the TL sedan reached 2,283, up 43.4% from the same period last year, while TSX sales totaled 2,266, a year-over-year increase of 16.7%.




Acura posted January sales of 8,381 an increase of 5.3 percent compared to January 2011.

"With inventory still building to optimal levels, 2012 is off to a good start," said Jeff Conrad, vice president of Acura sales. "After the successful launch of the RDX Prototype and the ILX and NSX Concepts at the Detroit Auto Show, strong January sales and the buzz surrounding Acura's Super Bowl commercial, the Acura brand has real momentum going forward."

Total car sales reported 4,582 units, up 24.1% versus January 2011, with the TL posting 2,283 units and the TSX 2,266 units, up 43.4 and 16.7% respectively. The MDX was Acura’s best selling model with 2,861 sales for the month, down 8.5%. Total truck sales tallied 3,799 units, down 11%.
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post #35 of 95 Old 03-01-12, 02:52 PM Thread Starter
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Post Feb 12


American Honda Motor Co., Inc., today reported February 2012 monthly new-vehicle sales of 110,157, an increase of 7.8% over February 2011, based on the daily selling rate*. The Honda Division posted February 2012 sales of 98,899, an increase of 8.8% year-over-year.

In its second full month of sales, the all-new Honda CR-V eclipsed its previous February record with sales of 24,759, up 24.5% over last year’s total of 19,096 units. The all-new Civic continued to build momentum with sales of 27,087, up an impressive 36.0% compared to February 2011. The Accord posted January sales of 20,702, down 6.3% from the same period last year.

“The ultimate arbiter of a vehicle's success is how customers vote with their purchase decision, and customers are voting for Civic,"
said John Mendel, American Honda executive vice president of sales. "On top of the strong consumer support for the new Civic, we’re seeing tremendous demand for the all-new CR-V.”

The Acura Division’s February sales totaled 11,258, up 0.1% compared to February 2011, with 2 models registering strong sales increases. Sales of the TL sedan reached 3,211, up 26.0% from the same period last year, while TSX sales set a new February record of 3,373, a year-over-year increase of 15.9%.

*The daily selling rate (DSR) is calculated with 25 days for February 2012 and 24 days for February 2011. Year-to-date, the DSR is calculated with 49 days for 2012 and 48 days for 2011. All percentages reflect DSR.
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post #36 of 95 Old 03-04-12, 01:18 PM
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at '56' monthly sales of the ZDX. I hope someone got fired hard for that rolling debacle.


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post #37 of 95 Old 04-04-12, 08:42 AM Thread Starter
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Unhappy March 2012


American Honda Motor Co., Inc., today reported March 2012 monthly new-vehicle sales of 126,999, a decrease of 8.4% over March 2011, based on the daily selling rate*. The Honda Division posted March 2012 sales of 115,833, a decrease of 7.7% year-over-year. Honda's year-over-year decline is in reference to an exceptionally strong sales month in March 2011.

The all-new 2012 Honda CR-V continued its record-setting sales pace, up 35.3% from last year and posting an all-time monthly sales record of 30,868 sales compared to last year's total of 21,998 units.

“We knew we had a home run with the all-new CR-V," said John Mendel, American Honda executive vice president of sales. "And to launch it right as our supply chain is refilling means that we are competing in earnest in a growing market. The CR-V has historically been a sales leader in its segment, and the success of this all-new vehicle tells us that we've again hit a real sweet spot for consumers.”

The Acura Division's March sales totaled 11,166, down 14.6% compared to March 2011. The TSX model registered a double-digit sales increase, up 15.1% from the same period last year to 3,355 units. Sales of the TL sales reached 2,923, a year-over-year decrease of 29.4%.

*The daily selling rate (DSR) is calculated with 28 days for March 2012 and 27 days for March 2011. Year-to-date, the DSR is calculated with 77 days for 2012 and 75 days for 2011. All percentages reflect DSR.



Acura today announced March 2012 new-vehicle sales of 11,166 units, a decrease of 14.6% compared to March 2011 based on Daily Selling Rate* (DSR). Year-to-date sales posted 30,805 units, down 4.3% compared to 2011.

The TSX reported 3,355 units, up 15.1% and the TL 2,923 units, down 29.4%. Total car sales reported 6,316 units, down 13.0% versus March 2011. The MDX was Acura's best selling model with 3,755 sales for the month, down 12.0%. Total truck sales tallied 4,850 units, a decrease of 16.6%.

*The Daily Selling Rate (DSR) is calculated with 28 selling days for March 2012 and 27 selling days for March 2011.
**Year-to-date sales based are on 77 days for 2012 and 75 days for 2011.
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post #38 of 95 Old 05-01-12, 03:16 PM Thread Starter
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Post Apirl 2012


American Honda today reported April 2012 U.S. sales of 122,012 units, an increase of 10% based on the daily selling rate*. The Honda division posted April 2012 sales of 109,837, an increase of 9.2% compared to April 2011. Acura's U.S. April sales of 12,175 were up 18% compared to April 2011.

Honda
- Honda Accord sales up more than 40% compared to April 2011, demonstrating the strength of Accord, even as an all-new version is set to debut this fall.

- New April sales record for CR-V. Accord, CR-V, Odyssey and Ridgeline all post double-digit percentage sales gains compared to last year.

- Honda Civic Hybrid sales up more than 600 percent on heightened fuel-price sensitivity.

"With double-digit sales growth in April, the Accord continues to be the retail sales leader in the mid-size segment,"
said John Mendel, American Honda executive vice president of sales. "As other manufacturers resort to fleet sales, the quality and value of the Honda Accord continues to win new customers even as we prepare to launch an all-new model this fall."

Acura
- 2013 Acura RDX is fast out of the gate, with sales of the all-new SUV up more than 65 %compared to same period last year.

- All core Acura models (TL, TSX, RDX and MDX) post double-digit increases compared to 2011, while MDX remains Acura's best selling model.

- The all-new ILX compact luxury sedan goes on sale May 22.

"We're delighted to see customers embrace the right-sized 2013 Acura RDX," said Jeff Conrad, vice president of Acura sales. "It's great to see so many new owners recognizing the remarkable combination of class-leading fuel economy, performance and luxury in our new SUV."
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post #39 of 95 Old 06-01-12, 03:24 PM Thread Starter
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Thumbs up May 2012


American Honda today reported May 2012 U.S. sales of 133,997 units, an increase of 47.6% compared to May 2011 (an increase of 36.3% based on the daily selling rate*). The Honda Division posted May 2012 sales of 119,411 units, an increase of 46.0% compared to May 2011. Acura’s U.S. May sales of 14,586 units increased 62.1% compared to May 2011.

Honda
- Civic sales up more than 80% compared to May 2011; an exceptional sales figure for any month, Honda sold 33,490 Civics in May

- CR-V sets a May sales record (25,186 units), besting previous record by 5,226 units, leading Honda to a May record for light truck sales

- Accord sales (29,737 units) continue to show strength in the tough mid-size segment, up more than 70% from May 2011

"With our best May sales performance since before the financial crisis it’s obvious Honda’s return to strength is in full swing, and our May sales are impressive irrespective of last year’s production supply problems,” said John Mendel, American Honda executive vice president of sales. “Any time Honda Civic sales surpass 33,000 units in a month, it shows real demand in the marketplace."

Acura
- Total Acura sales of 14,586 units were up 62.1%, making this Acura’s best month since December of 2010

- The RDX had its best sales month ever (3,301 units), with May 2012 sales up 216.8%. The RDX is expected to be at the top of the compact luxury SUV segment

- Overall, Acura light trucks posted a best-ever May result of 8,226 units, up 64.7%

- The all-new ILX compact luxury sedan went on sale May 22. As dealer inventory builds, the ILX marketing campaign launches with national TV advertising beginning in early June with the NBA conference finals on ESPN

“With the new RDX setting an all-time sales record this month, Acura went well beyond recovering from last year’s supply issues,” said Jeff Conrad, vice president of Acura sales. “Now, with the new ILX reaching dealerships across America, Acura is just beginning a great new hot streak.”
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post #40 of 95 Old 07-03-12, 02:31 PM Thread Starter
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Post June


American Honda today reported June 2012 U.S. sales of 124,808 units, an increase of 48.8 percent compared with June 2011 (an increase of 43.3% based on the daily selling rate*). The Honda Division posted June 2012 sales of 109,438 units, an increase of 45.6% compared with June 2011. Acura's U.S. June sales of 15,370 units increased 76.5% compared with June 2011.

Honda
- CR-V sets 6th-consecutive monthly sales record with a new June record (23,282 units), up more than 50% from June 2011

- Accord sales top 28,000 units, up more than 80% from June 2011

- Exceptional month for core Honda products (Accord, Civic, CR-V) with sales up more than 50% from last June for each model

"With robust inventories and great customer demand, it feels good to be back in the race," said John Mendel, American Honda executive vice president of sales. "The strong performance of our core models, including another record-breaking month for the CR-V, demonstrates the fundamental competitiveness of Honda products."

Acura
- Total Acura sales of 15,370 units were up 76.5% over June 2011, the best June sales since 2007

- The new RDX continued its sales success with another record sales month (3,090 units), up 189.3%. In May, the RDX was the best-selling compact luxury SUV and is expected to retain that position for June

- Acura light trucks posted a best-ever June result of 8,278 units, up 82.1% from last year

- Both the TL and TSX enjoyed substantial sales increases over June 2011, up 47.1% and 43.9% respectively. With national advertising just starting in June, the all-new ILX has begun to build both inventory and awareness, posting June sales of 1,081 units

"The weather may be too hot in many parts of the country, but Acura sales are continuing to heat up," said Jeff Conrad, vice president of Acura sales. "With our light trucks setting records and our volume sedans showing major increases, it's going to be a great summer for Acura."
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post #41 of 95 Old 07-06-12, 11:27 AM
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Man those ZDXs are just flying off the shelves.


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post #42 of 95 Old 08-01-12, 02:38 PM Thread Starter
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Post July 2012


American Honda today reported July 2012 U.S. sales of 116,944 units, an increase of 45.3% compared with July 2011 (an increase of 57.4% based on the daily selling rate*). The Honda Division posted July 2012 sales of 104,119 units, an increase of 46.4% compared with July 2011. Acura’s U.S. July sales of 12,825 units increased 36.4% compared with July 2011.

Honda
- Honda division posts best 7th-month year-to-date sales total since 2008

- Accord sales pace strong at 28,639 units, up more than 70%; Civic sales up more than 78% with 25,004 units sold

- CR-V sets 7th consecutive monthly sales record with a new July record (20,554 units), up more than 47% from July 2011
- Odyssey sales up more than 88% from July 2011, with 11,953 units sold in July

"As our sales momentum continues to build through the summer, Honda is experiencing its best year-to-date sales in four years," said John Mendel, American Honda executive vice president of sales. "With success growing along with inventory, it's wonderful to once again be able to meet the strong retail customer demand for our great Honda products."

Acura
- Continuing its sales success, the new RDX delivered another record sales month (2,664 units), up more than 142% from July 2011

- MDX remains the top selling Acura vehicle with sales of 4,288 units, up more than 24% from July 2011

- Gaining momentum in only its 2nd full month of sales, the all-new ILX posted sales of 1,410 units

"With the MDX continuing its reign as the top 7-passenger luxury SUV, and the new RDX leading the compact luxury segment, Acura light trucks lead the way for the Acura brand," said Jeff Conrad, vice president of Acura sales. "With the ILX gaining its stride, Acura is sure to see robust sales increases for many months to come."

*The daily selling rate (DSR) is calculated with 24 days for July 2012 and 26 days for July 2011. Year-to-date, the DSR is calculated with 178 days for 2012 and 178 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.
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post #43 of 95 Old 08-11-12, 08:56 AM
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The kind of question, which you are asking from me is very difficult and rare. I have never been to such kind of a question, however if you are the one who is seeking answer to it, then in that case I would request you to seek help from the perfectionists.
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post #44 of 95 Old 08-19-12, 06:35 PM
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Originally Posted by Mitchelion View Post
The kind of question, which you are asking from me is very difficult and rare. I have never been to such kind of a question, however if you are the one who is seeking answer to it, then in that case I would request you to seek help from the perfectionists.
What the heck?
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post #45 of 95 Old 08-29-12, 02:06 AM
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When it comes to Acura cars these are my first desire for having a comfortable and pleasure driving. After all these are produced by using latest technology.

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