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Acura’s low-volume hybrid sports car will eschew its brand’s typical simple packaging strategy when it arrives later this year.

Acura typically offers a handful of preset trim and equipment packages that limit the level of customization its customers can specify, but that won’t be the case with the NSX. Acura senior vice president and general manager Mike Accavitti told Edmunds.com that Acura plans to offer more factory installed options on the NSX than it has with any car ever before.

Accavitti didn’t elaborate on the options that will be available, but said customers will be able to choose between carbon fiber materials and aluminum. Acura plans to launch its car configurator web site to allow customers and curious enthusiasts to virtually customize the NSX along with announcing pricing this summer.
Read more about the 2016 Acura NSX to Offer Customization Program at AutoGuide.com.
 

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Here is a new detailed press release published today.

From the press release:

DETROIT, April 23, 2015 – In advance of the market launch of the highly anticipated next generation Acura NSX, the engineers leading the supercar's development shared new technical details and design strategies with the automotive engineering community at the April 22nd SAE Detroit Section dinner, held in conjunction with the SAE 2015 World Congress and Exhibition. Additional information about the team's efforts to achieve a true "New Sports Experience" included details of the NSX's world's first body construction process that helped create a multi-material space frame resulting in class-leading body rigidity, the advanced total airflow management system and an update on NSX's power unit specifications. Ted Klaus, chief engineer and global development leader of the new NSX, introduced key powertrain, body and dynamic performance engineers who shared new product and technical details in their related areas of the development. The unprecedented sharing of technical details prior to the car's market introduction reflects the desire of the NSX development team and the company to inspire the imagination of automotive and technology enthusiasts along with the next generation of engineers.


Full Press Release

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