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Does this mean the end of the RL or perhaps it will become an Acura exclusive instead of a rebadge?


July 16 - Honda Motor Co <7267.T> would stop selling two of its longstanding brands and phase out the gas-powered Civic in its domestic market, to focus on green vehicles and low-priced cars, the Nikkei business daily reported.

The No 2 Japanese carmaker, which is now focusing on low-priced cars for India and other emerging markets, will stop the Legend and the Elysion models, and sell only the hybrid version of the Civic in Japan, the daily said.

The carmaker will roll out an all-new Civic worldwide around 2011 fall, the paper said.

As part of its domestic production retooling, Honda has decided to resume construction of a hybrid-car factory in Yorii, Saitama Prefecture, but will scrap plans to build a minivehicle plant in Mie Prefecture, the daily said.

 

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Update


Earlier this morning, reports emerged that the Acura RL, bawdy bionic beavertooth grille and all, might soon be headed to the scrap heap of history, but Acura has released a brief missive putting the kibosh on any such talk. The Acura RL is alive and well, and will continue to be the flagship for the brand.

Gary Robins
, manager of Acura public relations in the U.S., released the following statement: "This morning erroneous media reports began to surface suggesting that Acura's RL model would be discontinued. These reports are untrue. The RL continues to be the flagship for the Acura brand and we have no plans to discontinue it."

It couldn't be put any plainer: the RL will live on.

Though we clearly cautioned readers that the report was shaky at best, there was good reason to think the report could eventually prove true.

Before the world banking system sent the global economy down the proverbial tubes, Acura had been planning a run at "tier 1" luxury status. That all went away, however, along with potential plans for V-8 engines and rear-wheel drive. The company's desire for more efficiency and less performance could also have provided justification to end the RL.

Regardless of what might have befallen the RL, however, it's safe within the Acura lineup for the foreseeable future. Acura fans, relax.
 

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I LIKE July 16 - Honda Motor Co <7267.T> would stop selling two of its longstanding brands and phase out the gas-powered Civic in its domestic market, to focus on green vehicles and low-priced cars, the Nikkei business daily reported.
 
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