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Product Planning and Strategy
Ken Bracht - 3 Series Manager
Product Planning and Strategy Bulletin - 2003 Model Year 3 Series
As the 3 Series enters the fifth year in its lifecycle, it continues to set the standard in the segment. The vehicles continue to claim awards from automotive magazines reaffirming its position as the benchmark. This is impressive considering the number of new competitors that entered the segment in the last year. However, as we enter the new model year, we anticipate the competition to get even tougher, as they aim directly at the 3 Series. With this in mind the following option and package changes have been made to further enhance this vehicle and add value.
All 3 Series:
•The navigation system will be upgraded from CD-ROM to DVD. In addition, the navigation system will now be available with in-dash CD-player or cassette player.
•The sound system head unit now has a new auxiliary input.
•Sedans receive third rear headrest and 3-point seatbelt.
325 models:
•Rain sensor and automatic headlight control will now be part of the Premium Package.
•Front armrest will be standard in the sedan and sport wagon.
•Moonroof will be standard in the sport wagon.
330 models:
•Tire Pressure Monitor replaces the Flat Tire monitor on vehicles with run-flat tires. The alarm display and button in the middle console remain unchanged.
•330xi with Sport Package will come with 17" all-season run-flat tires with styling 98 wheels (same as the current run-flat tire option).
Emission regulations established by the California Air Resources Board (CARB) require BMW to sell vehicles with new emission standards in California, Massachusetts, New York and Vermont. In order to comply with these regulations, starting MY03 BMW will sell Super Ultra Low Emission Vehicles (SULEV) in these four states. The only difference between SULEV and non-SULEV vehicles is the emission rating.
BMW will offer three SULEV models in the states mentioned above: 325i sedan, sport wagon and coupe equipped with automatic transmission. There will be no AWD SULEV models. For ordering purposes in the four states mentioned, these three SULEV vehicles will have their own model designation.
Ken Bracht - 3 Series Manager
Product Planning and Strategy Bulletin - 2003 Model Year 3 Series
As the 3 Series enters the fifth year in its lifecycle, it continues to set the standard in the segment. The vehicles continue to claim awards from automotive magazines reaffirming its position as the benchmark. This is impressive considering the number of new competitors that entered the segment in the last year. However, as we enter the new model year, we anticipate the competition to get even tougher, as they aim directly at the 3 Series. With this in mind the following option and package changes have been made to further enhance this vehicle and add value.
All 3 Series:
•The navigation system will be upgraded from CD-ROM to DVD. In addition, the navigation system will now be available with in-dash CD-player or cassette player.
•The sound system head unit now has a new auxiliary input.
•Sedans receive third rear headrest and 3-point seatbelt.
325 models:
•Rain sensor and automatic headlight control will now be part of the Premium Package.
•Front armrest will be standard in the sedan and sport wagon.
•Moonroof will be standard in the sport wagon.
330 models:
•Tire Pressure Monitor replaces the Flat Tire monitor on vehicles with run-flat tires. The alarm display and button in the middle console remain unchanged.
•330xi with Sport Package will come with 17" all-season run-flat tires with styling 98 wheels (same as the current run-flat tire option).
Emission regulations established by the California Air Resources Board (CARB) require BMW to sell vehicles with new emission standards in California, Massachusetts, New York and Vermont. In order to comply with these regulations, starting MY03 BMW will sell Super Ultra Low Emission Vehicles (SULEV) in these four states. The only difference between SULEV and non-SULEV vehicles is the emission rating.
BMW will offer three SULEV models in the states mentioned above: 325i sedan, sport wagon and coupe equipped with automatic transmission. There will be no AWD SULEV models. For ordering purposes in the four states mentioned, these three SULEV vehicles will have their own model designation.
